Alejandro Urman

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Sydney, Australia

Brand Video

Stories

Cinematic brand story videos, shot in your actual space.

Replacing bright, flat, forgettable corporate video with textured storytelling that builds real trust with your clients.

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Design Advertising Videography Video Editing Ideation Distribution
Design Advertising Videography Video Editing Ideation Distribution
Design Advertising Videography Video Editing Ideation Distribution
Design Advertising Videography Video Editing Ideation Distribution

INTRODUCTION VIDEO

Alejandro Urman

WHAT THAT LOOKS LIKE

A real conversation, not a template.

Pre-production meeting before we shoot to shape your story and key messages.
Beyond the shoot, I’ll help you shape what you say and how you say it, so you come across clearly and naturally.


Shot in your actual space.

Full production brought to your studio, workshop, or office.
Your video features the same textured lighting and cinematic colour grading that runs through every project on this site. The video is cut and graded using industry-leading software & tools, some of which I personally build and sell to video editors worldwide.


Product shots with the same premium eye.

If you sell a physical product, it gets the same high-end lighting and detail as the story around it.
Nothing on screen looks like an afterthought, your product looks just as premium as the business you’ve built.

TOOLS I BUILD

B-Roll Fade & Finish PRO System

I don’t just edit in DaVinci Resolve. I build tools for it.
Alongside brand story work, I develop DaVinci Resolve editing tools used by editors around the world and featured by industry news such as NewsShooter and No Film School.

Store

WHAT THAT LOOKS LIKE

DaVinci Resolve | Video Editing Tools

Advert

Impactful Video Advertising that deeply connects and resonates with their audience, resulting in a lasting impression.

Tutorial

Informative YouTube Tutorials that distill hours of personal learnings & research into easy-to-understand segments, providing practical insights and inspiration.

Travel

Captivating Travel Videos & Photos that bring viewers one step closer to the destination.

Partnership

Brand Partnership videos that help viewers with knowledgeable insights, fresh perspectives, and real-world product use.

Contact

Project in mind?
Let’s Chat.

Reach Out

Let’s collaborate and create work that stands out.

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This section was crafted with a larger screen in mind.

Please head over to your Desktop to get started.

Take The Challenge

160 people have taken the challenge!

Can you edit faster than the B-Roll Fade & Finish PRO System?

First, Download the Challenge DaVinci Resolve Project Archive:

Download

Then, follow these simple steps to Import the Project Archive into DaVinci Resolve:

  1. Download & Unzip: Click the download button above and extract the .zip file to your computer. You will see a folder ending in .dra (DaVinci Resolve Archive).

  2. Open the Project Manager: Launch DaVinci Resolve. If you are already in a project, click the Home icon in the bottom right corner to open the Project Manager.

  3. Restore the Archive: Right-click in any empty gray space within the Project Manager window and select “Restore Project Archive…”

  4. Select the Folder: Select the “Take The Challenge.dra” folder and click Open.

  5. Ready to Edit: The project will appear with all the necessary image assets loaded and ready for you to take the challenge.

Then, Choose Your Method below and Start the Stopwatch when you’re ready –

00:00

Time to Beat

Using the PRO Method: 02:14

Using the FREE Method: 03:18

Using the Native Method: 05:21

Choose Your Method

Editing Challenge Steps

For users using only native DaVinci Resolve tools.

Phase 1: The Foundation

Setting up base footage and initial blur transition.

  1. Setup A-Roll: Drag the A-Roll Image from the Media Pool onto Video Track 1.
  2. Add Adjustment Clip: Open the Effects tab (top-right) and drag an Adjustment Clip onto Video Track 2.
  3. Apply Blur: Drag Gaussian Blur (Resolve FX -> Filters) effect onto the Adjustment Clip at Video Track 2.
  4. Animate Blur: With the playhead at the start of the Adjustment Clip, keyframe Blur Strength at 0.000 in the Inspector. Move playhead forward 10 frames and keyframe it at 0.600.

Phase 2: Background Dim & B-Roll Setup

Creating dim transition and preparing first B-Roll.

  1. Create Dim: Drag a Solid Color (Generators category in Effects tab) onto Video Track 3.
  2. Animate Dim: With the playhead at the start of the Solid Color, keyframe Opacity at 0.00 in Inspector. Move playhead forward 10 frames and keyframe it at 40.00.
  3. Place First B-Roll: Drag your first B-Roll Image from the Media Pool onto Video Track 4.
  4. Crop B-Roll: Use the Cropping sliders in the Inspector or the Crop option in the dropdown menu located under the Viewer, to crop to the designated boundary.
  5. Scale & Position B-Roll: Use the Zoom & Position sliders in the Inspector or the Transform option in the dropdown menu located under the Viewer, to scale and center the image.

Phase 3: Polish & Movement

Adding styling and entrance fade animation.

  1. Add Border: Drag the Outer Stroke effect (Effects category in Effects tab) onto the B-Roll image. Set Border Edge to ‘Circle’ and the color to light grey (e.g. #8a8a8a).
  2. Add Subtle Drop Shadow: In the Inspector’s Shadow section of the Outer Stroke effect, set Softness to 0.0112, Light Distance to 0.96, and Blend to 0.75.
  3. Set Animation Keyframes: Ensure the playhead is already forward 10 frames. In the Video tab of the Inspector, set keyframes for both Position and Opacity (under Composite) without changing the values.
  4. Entrance Animation: Move the playhead to the start of the B-Roll clip. Adjust the Y Position in Inspector down by about 100.000 and then set the Opacity (under Composite) to 0.00.

Phase 4: Final Adjustments & Batch

Final framing and batch applying effects.

  1. Extend Timeline: Add subsequent B-Roll Images from Media Pool to Video Track 4. Extend Video Tracks 1, 2 & 3 to match the total length of your B-Roll sequence.
  2. Final Crop, Scale & Position: For each remaining B-Roll image, repeat Steps 8 and 9 to ensure individual cropping and centering are correct.
  3. Batch Apply Attributes: Select the first B-Roll image and press Ctrl + C. Select all remaining B-Roll images and press Alt + V to open the Paste Attributes panel. Check only the Fusion Effects box and click Apply.

Editing Challenge Steps

For users utilising the free version of the B-Roll Fade & Finish tool.

Phase 1: The Foundation

Setting up base footage and A-Roll tool.

  1. Setup A-Roll: Drag the A-Roll Image from the Media Pool onto Video Track 1.
  2. Add Adjustment Clip: Open the Effects tab (top-right) and drag an Adjustment Clip onto Video Track 2.
  3. Apply A-Roll Effect: Drag and drop the ‘A-Roll Blur & Dim’ effect onto the Adjustment Clip on Video Track 2.

Phase 2: B-Roll Setup & Framing

Applying B-Roll tool and framing.

  1. Place First B-Roll: Drag your first B-Roll Image from the Media Pool onto Video Track 3.
  2. Apply B-Roll Effect: Drag and drop the ‘B-Roll Fade & Finish – FO’ effect onto the B-Roll Image on Video Track 3.
  3. Move Playhead: Move the Playhead forward 10 frames. In the dropdown menu located under the Viewer, select the Fusion Overlay option.
  4. Crop, Scale & Position: From the Starting Position, use the Outer Frame and Left Point to crop the B-Roll. Use the Inner Frame to scale the B-Roll image and the Right Point to center it.

Phase 3: Animation & Extension

Setting keyframes and extending timeline.

  1. Set Keyframe: With the Playhead still at 10 frames, click the keyframe icon next to the ‘Center’ parameter (under Scale & Positioning) in the Inspector.
  2. Animate Position: Move the Playhead to the start of the B-Roll clip. In the Inspector, adjust the Y Center slider down by approximately 100.000.
  3. Extend Timeline: Add subsequent B-Roll Images from Media Pool to Video Track 3. Then extend the A-Roll (Video Track 1) and Adjustment Clip (Video Track 2) to match the total length of your B-Roll sequence.

Phase 4: Batch & Final Adjustments

Batch applying effects and final framing.

  1. Apply B-Roll Effect to Second B-Roll: Drag the ‘B-Roll Fade & Finish – FO’ effect from the Effects tab onto the second B-Roll image and set the Fade In Duration to 0.0 in the Inspector.
  2. Batch Apply Attributes: Select the second B-Roll image and press Ctrl + C. Select all remaining B-Roll images and press Alt + V to open the Paste Attributes panel. Check only the Fusion Effects box and click Apply.
  3. Final Crop, Scale & Position: Repeat Step 7 for each remaining B-Roll image to ensure individual cropping and centering are correct.

Editing Challenge Steps

For users utilising the B-Roll Fade & Finish PRO System.

Phase 1: The Foundation

Setting up base footage and PRO A-Roll tool.

  1. Setup A-Roll: Drag the A-Roll Image from the Media Pool onto Video Track 1.
  2. Add Adjustment Clip: Open the Effects tab (top-right), go to the Effects category, and drag an Adjustment Clip onto Video Track 2.
  3. Apply A-Roll Effect: Drag and drop the ‘A-Roll Blur & Dim PRO’ effect onto the Adjustment Clip on Video Track 2.

Phase 2: B-Roll Setup & Framing

Applying PRO B-Roll tool and framing.

  1. Place First B-Roll: Drag your first B-Roll Image from the Media Pool onto Video Track 3.
  2. Apply B-Roll Effect: Drag and drop the ‘B-Roll Fade & Finish PRO’ effect directly onto the B-Roll Image on Video Track 3.
  3. Move Playhead: Move the Playhead forward 10 frames. In the dropdown menu located under the Viewer, select the Fusion Overlay option.
  4. Crop, Scale & Position: Use the Diagonal Points to crop the B-Roll to the designated boundary. Use the Outer Frame to scale the image and the Center Point to position it within the composition.

Phase 3: Animation & Extension

Setting movement and extending timeline.

  1. Configure Animation: In the Inspector panel, go to the ‘Fade & Animation’ section and set the In Animation parameter to ‘Up’.
  2. Extend Timeline: Add subsequent B-Roll Images from Media Pool to Video Track 3. Then extend the A-Roll (Video Track 1) and Adjustment Clip (Video Track 2) to match the total length of your B-Roll sequence.

Phase 4: Batch & Final Adjustments

Batch applying effects and final framing.

  1. Apply B-Roll Effect to Second B-Roll: Drag the ‘B-Roll Fade & Finish PRO’ effect from the Effects tab onto the second B-Roll image and set the Fade In Duration to Static in the Inspector.
  2. Batch Apply Attributes: Select the second B-Roll image and press Ctrl + C. Select all remaining B-Roll images and press Alt + V to open the Paste Attributes panel. Check only the Fusion Effects box and click Apply.
  3. Final Crop, Scale & Position: Repeat Step 7 for each remaining B-Roll image to ensure individual cropping and centering are correct.